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Plainly speaking (pun intended), it's from the days of yore that people have used color for communication and the most readily available choices were—you got it!— black and white. Imagine Valentine's Day without red! As you can imagine, the scope of expression was highly limited until man found a way to use things found in nature to make colors.

In spite of our progress since then, the world of communication remained imprisoned in black and white for a long while. Movies and television had black and white programs and publications were primarily in black. However, in the 60s, all that changed and color became one of the best means of drawing attention to any media.

Beauty is in the eyes of the beholder, quite true with colors too. Every individual has his/her own concept of colors. Different people perceive individual colors differently. Similarly, people associate specific colors with specific products.

There is no concrete answer as to what is the best color for a specific product. Thus, for a long time, these things were left to chance. Now, however, we have the best equipment and specially trained personnel in the design and printing industry who help create eye-catching labels. As much importance is given to producing the appropriate label as it is to producing a product.

It is imperative to your survival that your unique website not blend with other similar websites on the Internet. With the right colors, the effectiveness of retail space can be greatly enhanced. The color of your product also plays an important role in creating brand awareness and a presence in the retail atmosphere.

The best way of making a product stand out from other products is with colors. Large manufacturers know this secret and that is why they are always striving for color brilliance. You, too, will experience increased sales when your product has good shelf appeal.

Colors have a psychological influence in marketing. By effective use of colors, you can influence the mood and sentiments of the prospective customer. Color is an effective way of communicating feelings spontaneously and powerfully.

With the advent of spring, Nature gets ready to market her products. The plants put forth colorful blossoms attracting beautiful butterflies and busy bees. The birds and other living beings shake off their winter blues and turn a joyful mood. They communicate their joie de vivre through different colors. We too communicate nonverbally with appropriate color choices (Cue: a Big, Red, Valentine heart!)

It’s true we learned this lesson from nature. Think of the variety of colors we use on our fabrics and cosmetics.

Nature uses color to impact its continuity, reproduction and sustenance; similarly we make use of the same for our continuity and sustenance today. In this global market era, humans are beginning to realize the value of color as an effective marketing tool.

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Article Source: ArticlesBase.com - Color: an Important Aspect of Business